A course for service-based business owners
Your inquiry process is
costing you clients.
The Lead Edit is a structured, no-fluff course that teaches you exactly how to handle a lead — from first contact to signed contract.
Enrol NowThe problem
You're not losing leads
because of your price.
You're losing them because your inquiry process has gaps. Inconsistent follow-up. A discovery call that doesn't build confidence. A proposal that sits in someone's inbox and never comes back signed.
The inquiry stage is the most high-stakes part of running a service business — and most people are winging it.
Six stages. Six decisions. One system that converts.
The solution
A system that works
every single time.
The Lead Edit walks you through the full inquiry process — from the moment a lead lands in your inbox to the moment they sign. You'll learn what to say, when to say it, and why it matters.
This isn't about scripts or sales tactics. It's about having a clear, confident process that reflects the quality of your work.
What's inside
Six modules. Every stage covered.
From first contact to final follow-up.
Module 1
Why Your Inquiry Process Is Costing You
The four hidden costs of a broken process — and why fixing it changes everything downstream.
Module 2
The Inquiry System
Six stages. Six decisions. A complete framework for moving a lead from curious to committed.
Module 3
The Discovery Call
How to run a call that qualifies the right clients and builds confidence — without feeling like a pitch.
Module 4
The Proposal
What your proposal needs to do, what it doesn't, and how to present it so it actually gets signed.
Module 5
Implementation
How to put the full system into practice in your business — quickly and without starting over from scratch.
Module 6
Closing
The follow-through that turns a good process into a repeatable one. What to track, what to refine.
This course is for you if
You're good at what you do.
The intake process, not so much.
- You're getting inquiries but not converting them consistently
- Your discovery calls feel unstructured or you skip them altogether
- You've sent proposals that went silent and you didn't know why
- You cobble together a response every time a new lead comes in
- You want a process you can hand off, scale, or repeat confidently
Ready to fix it